Virtosu Art Gallery Liquidity in the Art Market

by Robert McIntosh

16 April '19

What Makes Art Beautiful?

Artistic and aesthetic

Why do people sacrifice their time to go to art galleries? It’s not uncommon to see a person staring at a particular piece for over 30 minutes. So, what is it that makes art beautiful for someone to be willing to spend hundreds, thousands or even millions on one single piece? Pleasing to the senses, aesthetic contemplation, aesthetic experience?

An attempt to tackle the concept - why creating art by a common human?

We know some who paint because its something they always loved to do, while others create for more personal reasons (i.e. it relaxes them or acts as a release of emotions). Some artists also try to have a higher purpose and make artworks about certain social issues to try to incite change.

Alien oil painting
Strangers to our human nature - each and every one of us is Alien

Universality in art

One way or another, art will always highlight an aspect of universal being. Whether it is abstract, figurative, design or any other form of art, social-based art pieces speak to the inner person telling us that there is something behind the scenes that drives everything to perfection. A beautiful piece of art is one that conquers the theme but also pays homage to it.


Art should speak for itself and that’s why when you go to a gallery, you stare at different pieces and let them talk to you, and that is the true beauty of art, the potential to communicate without using any words. However for less confusion and manipulation, one has to learn the basics of seeing art.


Ask yourself if the work epitomises the artist's style. Such pieces create visual oneness for the entire art piece.


The spirit of art prevails not only in the artists' workshop, art gallery or museum, but is also to permeate every other human interest and enterprise. The message of art to society is contained in the following words artistic and aesthetic.

Aesthetic Art

Aesthetics is the field of philosophy that deals with the nature and appreciation of art, beauty, and taste. Aesthetics is central to any exploration of art. The word 'aesthetic' has provenance derived from the Greek "aisthetikos," meaning "esthetic, sensitive, or sentient. Practically, the aesthetic judgment refers to the sensory contemplation or appreciation of an object, while artistic judgment refers to the recognition, appreciation, and criticism of an artwork.

Art and Human Emotion

Sometimes beauty is not the artist's ultimate goal. Art is intended to appeal and connect with human emotion. Artists may express something so that their audience is stimulated in some way—creating feelings, religious faith, curiosity, interest, identification with a group, memories, thoughts, or creativity.

About author Robert McIntosh was born 1965 in Amsterdam, North Holland. He studied at Royal College of Art in South Kensington. Educated in England and the United States. Lives in Amsterdam. Has also lived in Russia. He works mainly with oil paintings and sculptures and is interested only in authentic and genuine art. Modern Art. Contemporary Art. He writes extensively on abstract art.

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